1. Introduction
At Supreme Dance, we are committed to safeguarding and preserving your privacy. This Privacy Policy explains what happens to any personal data you provide to us, or that we collect from you, while you visit our website (https://supreme-dance.co/). It also outlines how we comply with the General Data Protection Regulation (GDPR).

2. Information We Collect
We may collect the following data:

• Personal Information: This includes your name, email address, phone number, and other personal details when you register for our classes, contact us, or sign up for newsletters.
• Usage Data: We collect information on how you use our website. This may include your IP address, browser type, pages visited, time spent on the website, and other analytical data through cookies and similar tracking technologies.
• Transaction Data: If you make a payment on our website, we collect billing information and transaction details (excluding sensitive payment information such as credit card numbers, which are processed by third-party providers).

3. How We Use Your Data
We use your data to:

• Process bookings, registrations, and payments for dance classes or events.
• Send you updates on our services, including marketing communications, if you have opted in.
• Improve our website’s functionality and enhance your user experience.
• Respond to your queries and provide customer support.
• Ensure compliance with our legal obligations.

4. Legal Basis for Processing
We process your personal data under the following legal bases:

• Consent: When you provide your personal data voluntarily, for example, when signing up for newsletters or contacting us.
• Contractual Necessity: When processing your data is necessary for fulfilling a contract, such as processing a booking or payment.
• Legal Obligation: When processing is required to comply with legal obligations, such as financial record-keeping.
• Legitimate Interests: For analysing website usage, improving services, and direct marketing when applicable.

5. Sharing Your Data
We do not sell or share your personal data with third parties, except:

• Service Providers: We may share data with trusted third parties who provide services on our behalf, such as payment processors, website hosting providers and email marketing platforms.
• Legal Compliance: We may disclose your personal data if required by law or to enforce our legal rights.

6. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy, such as fulfilling a service or complying with legal obligations. Transaction records, for example, will be kept for as long as required by tax laws.

7. Your Rights Under GDPR
As per GDPR, you have the following rights:

• Right to Access: You can request copies of your personal data.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
• Right to Erasure: You can request the deletion of your data under certain conditions.
• Right to Restrict Processing: You have the right to limit how we use your data.
• Right to Data Portability: You can request your data be transferred to another service provider.
• Right to Object: You can object to the processing of your data for certain purposes, such as marketing.
• Right to Withdraw Consent: You can withdraw your consent to processing at any time.

To exercise any of these rights, please contact us at [email protected].

8. Cookies and Tracking
We use cookies to enhance user experience and collect analytics. Cookies are small text files stored on your device that help us understand how you interact with our site. You can control cookie preferences through your browser settings.

9. Data Security
We take the security of your data seriously. We implement industry-standard security measures, including encryption and secure servers, to protect against unauthorized access or disclosure.

10. Third-Party Links
Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices or content of these external sites. We encourage you to read their privacy policies.

11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any updates will be posted on this page with the revised date.

12. Contact Us
If you have any questions or concerns regarding this Privacy Policy, or if you wish to exercise your rights, please contact us at:

Supreme Dance
Email: [email protected]
Phone: 07712 264 969
Address: Longdean School, Rumballs Road, Hemel Hempstead, HP3 8JB